Thursday, November 16, 2006
I took my Jetta in to the dealer the other day for a warranty issue, and while I was waiting in the showroom I noticed one of the Jettas on the floor was covered with various stickers. The stickers were all of the form "VW owners are XX% more/less likely to ___________", with the "more likely"s being generally positive things (e.g. work out, read a book) and the "less likely"s being negative things. Apparently VW surveyed its owners and created a marketing campaign around the results.
One particular sticker (above) grabbed my attention. Some other related "more likely"s:
"72% more likely to chat online" and "102% more likely to have watched video online".
Of course, this is a marketing campaign, so who knows how carefully the survey was conducted. Nevertheless, if you find factoids about VW users interesting, there is a version of the survey on the Web at http://thejettareport.com.